How I Raised Myself From
Failure to Success
|1.||How to come up with the "hook" that turns the ordinary into the extraordinarily interesting, that makes a great "human interest story" that attracts media curiosity like a picnic attracts ants.|
|2.||How to use that "hook" as the basis for a simple one page "press release" that WILL get read. (The examples in most ordinary books on publicity are pretty much worthless, by the way.)|
|3.||The one kind of little-understood, little-used question or statement that MUST be in a news release to get the media people to CALL YOU and INTERVIEW YOU (Here's a HARTUNIAN SECRET for you: you do NOT want a newspaper or magazine or radio host to use your release "as is". No you do NOT want that. That's how you get a few inches or 30 seconds. No. The job of the release is to get them to call you, thirsty for more. That's how you get a FULL PAGE or A HALF HOUR!)|
|4.||The one question you MUST ask before agreeing to do an interview - otherwise you'll just be spinning your wheels and you won't make any money.|
|5.||How to give compelling, persuasive, exciting interviews that draw customers to you and create sales. (By the way, this is all done sitting on your duff, at home. 99.9% of all the interviews I've ever done or do are by phone, at home. I can be parked there butt naked scratching where you should never scratch and be making money. A while back, I broke my leg and had it stuck in a big, clumsy cast - but that didn't slow me down. With that cast propped up, I sat there sipping lemonade and still made $300, $500, even $1,000 an hour just talking on the phone...to people who pursued me and asked me to give them interviews.)|
Now, those five secrets alone can help you launch a new product, business or idea and get lots of free "ink" in newspapers, magazines, newsletters and, if you want it, radio and TV exposure. But this is just the tip of the iceberg. For example...
Johnny Carson Called Me Way Back in the Early 1980's
I Discovered Yet Another Valuable Secret Of
Hitting the Jackpot Using Free Publicity
Right here, I'm going to reveal something very few people understand about "the domino effect of publicity". This secret could make you rich, so pay close attention.
When the people from the Johnny Carson Show called me out of the blue back then (I hadn't sent them a press release), they told me it was because they saw a story about me and the Brooklyn Bridge in a small midwestern town's newspaper.
the secret is:
THE BIGGIES -- The Tonight Show, Jimmy Kimmel, Today, USA TODAY, National Enquirer, etc. -- have staff members constantly scouring "little media" like small town newspapers, small town radio and TV shows, specialty magazines looking for the news, different or odd.
Now most people seeking publicity ignore all the "small" stuff.
Why bother with that, they ask? Who cares if some weekly newspaper in Podunk, Iowa writes about me? What good is that?
Johnny Carson gave about FIVE MINUTES of air time to talking about me and my Brooklyn Bridge deal. FIVE MINUTES on The Tonight Show. Do you know what it would cost just to buy 5 minutes on that show? And to hire Carson or, today, Letterman to do that commercial for you? Millions. You really CAN'T buy that kind of promotion. But you CAN get it free with publicity.
Early on, as I perfected the parts of my System, I had to do everything the slow and hard way. News releases had to be typeset, taken to a printer, then put in envelopes, the envelopes addressed, postage bought and put on, and schlepped down to the post office. And, unfortunately, a lot of the news releases got screened out in the mailrooms and never got delivered into the hands of anybody who could do anything with them.
But new technology has changed all that.
First of all, you can create a perfect press release right at your desk. You've probably got a PC and some kind of simple word processing software (maybe MS Word?). Well, with that, you can sit down and create a professional, attention-commanding news release (as well as the other "tools" I use and teach) in minutes.
When the occasion demands it, it's easy to personalize the individual releases. It's also easy to store it all and make small changes easily and instantly.
Second, the best thing for me since air: "broadcast FAX." This is perfect for the "publicity blitz". Get this: I can show you how to FAX a one page press release anywhere in the country for just 10 cents. That's cheap! No envelope, no copying, no postage. Zap. 10 cents. It's there in 30 seconds. But what's even more exciting (and profitable) is that it's just as easy to FAX 100 of them as it is to FAX just 1. No more work. You can "blast out" 50, 75 or 100 of the press releases to 50, 75 or 100 different contacts all at one time, instantly, with the push of a button or a phone call. You don't even do the FAXing - it's done for you. And by the way, this type of faxing is perfectly legal. When you do it the right way (my way) reporters, editors, talk show hosts are happy to get your faxes.
Thought Faxing Was Old,
Yep, some people would like you to belive that faxing press releases is "old school". They say that nobody uses or reads faxed press releases anymore.
The people who tell you that usually don't know how to write press releases that get attention when they're faxed.
Yes, faxing press releases can still work - my successful publicity students can testify to that.
I also use online distribution so that I'm sure I get the full benefits of both online and offline publicity.
But more on that later.
So back to faxing your press releases.
It's dirt cheap.
Does it work?
A broadcast-FAXed news release is what got me a TWO PAGE ARTICLE, IN COLOR, IN FORBES MAGAZINE.
If I bought two pages of advertising in Forbes, I'd pay between $50,000 and $75,000.
I paid fifteen cents.
Which price do you like better: $75,000 or 15 cents?
For $20.00, just twenty dollars, you can conduct an instant publicity blitz to about 200 selected offline media contacts. And each one could result in an interview that tens of thousands of your potential customers could see or hear.
This is a great, cheap way to "test" a new idea, story, product or 'pitch'. This is a great way to respond to a very timely event, to link yourself to what's going on in the news. And, if only ONE out of the 200 contacts choose to do something with you, that'll get you exposure ("advertising") to thousands or tens of thousands or maybe hundreds of thousands of people....and bring lots of buyers running to you via your toll-free 800 number, recorded message, address or whatever. All for twenty bucks!
If you go out and buy advertising, what can you get for twenty bucks?
Next, there's the Internet. Take that same twenty bucks you spent on offline distribution and you can get WORLDWIDE distribution of your press release. This can be a bonanza for you - if you know how to use it the right way. (WARNING! Use the Internet the wrong way and you could have some hefty problems on your hands.)
I'll show the right way to do it. Exactly what and how to do it - all step-by-step.
When you put the techniques I perfected for creating super-powerful but simple news releases with the right "hooks", my strategies for handling the interviews and publicity so you are sure to sell things and make money, and my other publicity 'tools' together with these technologies, you have truly AWESOME MARKETING POWER. You get to LEVERAGE pennies into hundred dollar bills.
Now let me tell you WHY you should want to do this. Why you should LUST AFTER being able to do this.
When I see how much money people waste on all kinds of expensive advertising, I get cold sweats. Writing out checks for thousands, even tens of thousands of dollars for ads in magazines makes my skin crawl. If I had to buy half-hours on TV for $20,000 to $50,000 each, I'd never get a night's sleep. Heck, even spending $500.00 on a Val-Pak coupon or newspaper ad in one town bugs me. I like FREE better.
But being a cheapskate really isn't the issue here.
Here's what IS important: stories about you in the media are FAR more believable and powerful and attractive than any ads you could possibly run. You being interviewed on a radio show is much more credible than you doing an ad on radio.
I call this "the halo effect". It's as if you've been blessed by that newspaper, magazine or station. What a huge plus!
Also, you get a reporter to write the story in a way he knows his readers will enjoy. Another plus!
And here's another little SECRET: right now, if you "fake" an article - write it yourself and print copies that look like it appeared in a publication - and use those in mailings or as hand-outs or whatever, you may wind up in a lot of legal hot water. The Federal Trade Commission says those things are FRAUDULENT. But you CAN reprint an article about you that is real and actually appeared somewhere. And such a reprint DOES make a fantastic addition to a direct-mail campaign or a great trade show hand-out or, blown up big, a great window sign.
The bottom line, though, is that paid advertising just cannot measure up to FREE publicity.
Just for example, I know this business consultant who advertised his services every month, month after month, in one of the airline magazines. Spent about $3,000 a month for a little ad. Usually got a few leads each month. The whole exercise barely paid for itself. Then one month, that same magazine did a feature article on him and his unique methods (thanks to a simple news release FAXed to them). From that article, he got over 200 inquiries and did more business than he had from two years of paid advertising.
Take my FORBES article. You can advertise in Forbes all year long and you're just an advertiser. But when Forbes writes about you -- you're "hot stuff".
That's one very good reason why you should be crazy with desire to put my System to work for your business.
I'm very interested in the practical stuff: attracting customers, selling products and making lots of money. But I'd be lying if I said it wasn't fun having a big, long limousine roll up to my front door, take me to the airport where I travel, expenses paid, and appear on a major TV show seen around the country and have all my friends see me there, as an expert on my subject.
If you have employees in your business, they love seeing where they work or the person they work for written up in newspapers or magazines or features on TV. It makes them proud to work for you.
If you have investors or stockholders, they are very impressed with media coverage about you and your business.
customers or clients love seeing you and your business on TV or in
magazines and newspapers. They like dealing with a popular,
successful business or a famous person. Celebrity status is
very valuable in and of itself.
It's perverse human nature to instantly think: well, that may work for other people, but it can't work for me because...
Well, listen up: in over 20 YEARS of working with this System and using it for my own different products and hands-on helping clients in different businesses and teaching this at high-priced seminars put on by Dan Kennedy, Bill Glazer, Jeff Paul, Mark Victor Hansen and the like, I have NEVER, I repeat NEVER heard of a product, service, cause or person that could NOT use my System to get oodles and oodles of free publicity.
You can't stump me even on a bet.
So don't waste even one second wondering whether or not you have something that can get lots of publicity. You do. (I guarantee it.) And I can help you figure all that out.
Yep. In my System, I not only guide you to the "hook" that is right for your situation, I also give you so many examples of super-successful press releases that it is a near-brainless task to copycat and put together yours. I give you templates that you can use in your business - regardless of what business you're in. It's practically fill-in-the-blank stuff.
There are a couple other simple one page documents you have to put together, too. I walk you through both of them and I give you templates to boot.
But that's it. No big, fancy, expensive press kits with slick folders, slick paper, color brochures and all that stuff. No.
You really can get rich with free publicity, with as few as just three simple pieces of paper, a broadcast FAX service, an Internet connection, and a phone.
Providing, of course, you have your documents FAXed to the right media contacts. But I show you how to find them too.
And then I show you how to get incredible distribution of your press release, all around the world, through the Internet. It's all in crystal-clear, easy to understand instructions.
There ARE a zillion little nit-picky things that, all added together, make a big difference in winning or losing. Like: after I send or FAX the release, do I call? If so, how soon? Or do I send something else? Should I email my press releases or will that get me in trouble? Is it better to fax releases or send them over the Internet? How do I schedule interviews? I've never done an interview before - can I do this well? How do I spot and protect myself from hostile interviewers? What are the "secret power words" that cause buyers to come forward as a result of publicity? And on and on and on.
assure you that I have answers to every possible, conceivable
question. I've made this a simple, step-by-step, fail-safe,
screw-up proof, quick-to-implement System that anybody can
use. So, let me tell you exactly what is in my System and how
you can obtain it:
When I decided to put together a System that would empower people to do everything I do for themselves, I decided I would charge less for it than most professional publicists or PR experts would charge you for an hour or to write one textbook-dull news release. Even though my System is worth a whole lot more than that for reasons that I hope are obvious, I have stuck to that original decision.
My MILLION DOLLAR PUBLICITY SYSTEM requires an investment of just $797.00 plus shipping and handling. And here's everything that's included:
|My MILLION DOLLARS OF FREE PUBLICITY MASTER MANUAL:an easy-to-read manual with step-by-step instructions for finding your story, crafting your message, writing a killer press release, assembling the other documents, and more. Also included: SAMPLES, SAMPLES, SAMPLES!!! Here are the exact releases and other tools that I have used successfully. There are models you can use for every purpose. There are also detailed instructions for handling the media exposure and opportunities you attract, so that you turn every opportunity into CASH!|
|With the Million Dollar Manual comes my manual "HOW TO FIND ENOUGH MEDIA CONTACTS TO LAST A LIFETIME". One of the biggest problems publicity seekers have is finding correct contact information for reporters. This special strategy report will give you all the information you'll need to find names, addresses, phone numbers, fax numbers and email addresses of reporters, editors, talk show hosts, producers and just about anyone else you'll need to get publicity anywhere in the world. This report has web links, addresses, phone numbers, etc. - everything you'll need to find the media people you're interested in contacting.|
|EIGHT AUDIO CDs that go beyond the Manual....I discuss every step of this process, from how to come up with powerful story ideas to giving persuasive interviews without nervousness. This is like having me sit down and coach you person-to-person on all my moneymaking techniques.|
|3 MONTHS OF MY PAPER AND INK, DELIVERED-TO-YOU-IN-THE-MAIL NEWSLETTER that keeps you up-to-date on my latest discoveries, success examples you can learn from, new contacts, opportunities and more. Plus, you won't have to remember to renew. At the end of your initial 3 month subscription we'll automatically charge your credit card our current monthly rate of just $24.95 a month. Of course, you can cancel any time you want.|
|I'll also send you (while my supply lasts) an actual, authentic, collectors piece of the Brooklyn Bridge, mounted, ready for framing. I want you to look at it every day and be inspired to use free publicity to make your fortune. (And it very well may be worth more than the whole System in years to come.)|
But that's not all. I want to be sure you have all the tools you'll need. So I'm going to include my collection of five Special Power Publicity Tools:
|"HOW TO GET YOUR PRESS RELEASE TO THE FRONT PAGE OF GOOGLE NEWS IN 60 MINUTES OR LESS...EVERY TIME...GUARANTEED!" Online publicity is very powerful - and a strategy you've got to be using. But if you don't get your press release to the front page of Google News, you'll be missing out on a huge part of the benefits. This manual will show you, step-by-step, exactly how to be sure your release is on the front page of Google News within 60 minutes from the time you send it out - every single time - guaranteed!|
|"101 SIZZLING HOT WAYS TO GET PUBLICITY". I'll bet you never would have thought of 96 of these ideas. Plus, they can be used for any product, service, business or professional practice.|
|"HOW TO CREATE AN EMPIRE FROM ONE MEASLY PRESS RELEASE". This is a KILLER manual! It'll walk you, step-by-step, through my Empire Building system, where you take a simple, one page press release and turn it into an empire worth of publicity, all in an hour or less. This manual will show you how to get both online and offline distribution of your press release and information.|
"INSTANT HEADLINE GENERATOR"
PC SOFTWARE. This
software is a breeze to use and the results are incredible! You simply
type the type of business you're in into the software, click one button
and in less than 10 seconds you'll have over 100 powerful headlines,
ready to copy and paste into your press release. Couldn't be easier!
|"CASHING IN ON PROFITABLE RELATIONSHIPS WITH THE MEDIA". So many people miss out on huge publicity opportunities because they didn't take the simple steps needed to build a relationship with the media. After reading this report, you'll never make that mistake again.|
You'll also get the following bonuses at no extra charge:
#1 — All of the back issues of my
paper and ink
That's over 200
issues packed with templates, new
strategies, contacts, success stories you can copy and loads more. My
subscribers pay $24.95 a month for my newsletter, so that's a very real
value of over $5,000
BONUS #2 — 3 months of unlimited email support. I want you to succeed. So for 3 full months after your purchase you can email my office when you have a question, when you need an opinion or advice. Email as often as you need to. There's no additional cost. This can't be used for press release critiques, but you probably understood that already - value $795.00
#3 — Free admission to my publicity
coaching calls. For as long as you are a
subscriber to my newsletter, you'll get
free admission to all of the publicity coaching teleseminars I hold.
them every month. I'm live on the phone answering your
questions about your publicity campaigns, publicity opportunities
that are waiting for you, the best ways to use my system to help you
and any other questions you may have - value $650
This entire bonus package is yours free when you purchase my Million Dollar Publicity System.
That all comes to a total individual value of $6,445.00
I'll quickly remind you: how many times have you flushed money right down the toilet on different kinds of paid advertising that failed you? This is a System you'll use over and over and over again to get mountains of free publicity designed to produce measurable, profitable results.... cash profits.
So what are you waiting for? Reporters are waiting to hear from you. I'll show you how to keep them interested in giving you plenty of profit - producing publicity.
just aren't any
real guarantees in life. You might get zip. You
also get hit by a bus tomorrow. All I can do is
first, tell you that I've never
yet heard of a case where free
publicity couldn't be made to pay off in a big way, and second, I
I'm so confident that you'll be able to use my system to get more customers, make more sales, boost your name recognition and so much more that I'm willing to guarantee it. In fact, I'll give you two 60 day guarantees.
First, if any time within 60 days of your purchase you're not completely satisfied with my system, if it isn't screamingly obvious to you how much money you can make using my system, return everything in original condition for a full refund of the purchase price (excluding shipping). No ifs, ands or buts. You've got to be happy.
read this one
carefully - you also get my
When you put my system to work for you within that 60 day period, you must get at least $10,000 worth of publicity.
That means I guarantee that you'll get newspaper stories, magazine articles, radio interviews or TV interviews, online coverage including stories on blogs and websites, interviews on podcasts, etc. If you had to pay cash for that same amount of advertising, it would cost you a minimum of $10,000.
Just to be crystal-clear, that means - If you don't get $10,000 worth of newspaper and magazine space, radio and TV air time, etc. within that first 60 days, send everything back within that same 60 day period and you'll get a full refund of the purchase price (excluding shipping).
Pretty nice return on investment, wouldn't you say?
So, you can keep on spending your hard-earned money on ads that may or may not work. (I'm not interested in that kind of gamble!)
Or, you can put the incredible power of publicity to work for you and have the opportunity to get thousands of dollars worth of "free advertising" for the cost of a typical lunch.
everything is guaranteed. I'm taking
all the risk for you. You have absolutely no risk at
How can you possibly lose?
ORDER Now by clicking on the link below for my MILLION DOLLAR PUBLICITY SYSTEM at $797 plus shipping and handling:
Or call my office at (908)362-7130. But do it NOW! Every day you wait means more publicity opportunities passing you by.
Let me rush this powerful System to you, so you can quickly start reaping the profits and benefits of cranking up your own "free publicity machine".
PS: You get all the strategies, process steps, documents, samples, examples, case histories, scripts and contacts I've used to get millions of dollars of free publicity - both online and offline - and I show you how to customize all of it to promote any product, service, cause, issue or business you choose. How can you say no to such a tremendous value? I even guarantee your satisfaction plus I give you 3 MONTHS of unlimited email support.
Sure, this IS a serious investment. But when you compare it to the costs of paid advertising, and know how much more valuable publicity done right can be, you've got to see it as a very small investment certain to yield big dividends.
There's also big competitive advantages for you here. After all, everybody knows how to buy advertising. And your competitors do that. Maybe competitors who are bigger than you buy a lot more advertising than you do and that makes things tough for you. But few learn how to get free publicity. By doing that, you can gain a big edge over your competition, even those bigger than you are. I explain all that in the kit.
PPS: My system has been used by people around the world for almost 20 years. People just like you.
So I'm not some flash-in-the-pan who popped up yesterday. I've been around for a long time and I'll be around for a long time to come. (Again, search my name on Google. You'll find thousands of hits without one single negative word said about me.)
Here are a few comments about my system. Will you have the same results? I have no idea. That's depends on you taking action. Heck, you may do a whole lot better! I'll do whatever I can to help you succeed if you'll do your part.
"I was at the
It was fantastic! ...But one of the highlights for me was your
I bought your system and several days later I was talking to a radio host. At his request, I sent my Q&A sheet and bio over to him and was booked on this show the next day!
He thought I was prepared and professional because I had followed your system. He liked me so much, he has already asked me to come back to his show!
I am a firm believer that publicity works and that it can work for everyone.
P.S. Please don't share your system with my competitors! "
Felicia Gopaul, College Funding Resource
"In addition to being refreshingly hype-free, honest, and totally ethical, Paul Hartunian knows more about getting front-page publicity for small businesses and entrepreneurs than anyone else on the planet. And that's in addition to his considerable mastery of Internet marketing and all things entrepreneurial."
Bob Bly, coauthor, Public Relations Kit for Dummies
"Several years ago at a marketing seminar, I discovered 'the guru of free publicity', Paul Hartunian. Paul didn't just talk about being a publicity expert - he proved it. He had with him hundreds of newspaper and magazine articles that had been written about him. He showed us video clips of him on national television shows.
I immediately invested in Paul's course and began duplicating his techniques within days.
Paul's secrets have created more than $60,300 of free publicity for me!"
Terry Hunefeld, President, REMG
"Paul Hartunian has been on Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today, sold everything from 'romance' to the Brooklyn Bridge with free advertising, and can do more with a one-page, dirt-cheap faxed press release than anybody on the planet.
If you want to make yourself, your product or your business famous, in your town or worldwide, Paul's the guy who can tell you how to make it happen - fast!"
Dan Kennedy - Marketing genius
"Paul - Here are a few of the successes I've had using your system: KLBJ radio, Austin, Texas - 15 minutes turned into 50 minutes. I picked up 157 appointments, closed 22 out of 23 last week - my biggest week in my 2 year history. Over $13,000 in fees generated in one week!!! I'd take that in a month!
Front page - full featured article in West Austin News. Inside cover - 1/2 page featured article in Upscale Austin magazine.
2 more radio shows, 1 TV show and 2 more newspaper 'features' to go!
Paul, it only gets better doing what you say to do. Thanks!"
Mike Coy, President, CA$H For College
"I was featured in the Arcadia (CA) Weekly. They used my press release and bio as a starter. I'll be doing bi-weekly articles on medical insurance, estate planning and life insurance. Thanks, you've done it again!"
Erit McTernan, President, Employer Benefits Marketing, Inc.
"I did an interview on a major radio station here in Chicagoland. We taped the show and it aired on a Sunday morning at 7 AM. Not a great time slot. The next day, Monday, I was on the phone all day talking to people who heard the show. At last count I had over 86 people call me!!! New prospects to talk to!!! No postcards to send, no cost for stamps, and no labor to pay. My kind of system!! Paul Hartunian's press release methods gets me the leads!"
Rey Cruz, CFP
"Paul, I wanted
to let you know about our great success in using your
system. We only faxed to our local media...and here are the results: We faxed 34 press releases and have booked two radio interviews (with top radio stations) and the biggest TV station in our market! This is our first attempt and we are pretty excited
about the results. We want to thank you for sharing this valuable information with us...we are convinced that not only does your system work, but that we couldn't have afforded to pay for all the publicity that we are getting."
Bill Duffy, CFA, Ltd.
"$70,000 worth of sales in less than 5 months with ZERO advertising costs...I will never do it another way...Thank you, thank you, thank you for the guidance and information you have provided me. What you have written in the course WORKS!!!"
Phil Maynard, President, Mountain Meadow Enterprises, Inc.
"Wow -- Thank you so much for your outstanding Publicity System!"
Noah St. John, Hadley, MA
"I just had to write you a brief note to thank you and tell anybody who doesn't believe that your course on getting FREE PUBLICITY is worth the investment is just plain wrong!
two press releases and faxed one of them to three
I faxed them on Wednesday.
I had my first one hour telephone interview on Thursday morning! Unbelievable...I knew your stuff was going to work. I now know it's true...
Again, thanks a lot. I know my businesses will all be more successful with ZERO marketing cost because of what you've taught me."
Jeff Paul, President PPS
"Enclosed is my first press release for my chimney business. I sent only one. I sent it to our major paper, the Atlanta Journal & Constitution. I got interviewed and the article will appear in a week. What can I say? Your stuff works!!!"
Livtar Khalsa, Roswell, GA
"Rarely am I at a loss for words, however it is difficult to describe the impact publicity has had on my business and also my personal life. Taking your advice and implementing what you have taught me was the missing ingredient in my wealth building strategy...
This publicity is amazing! I sent out a set of 60-80 faxes 10 days ago. I have already done two interviews. One at a 100,000 watt station and one at a 30,000 watt station. I have interviews booked for another three stations in the 100,000 watt range...
Thanks again for the great course. If a person follows your instructions, they are guaranteed to have as much fortune and fame as they deserve!"
David Favor, Austin, TX
"I wrote a press release, just the way you described, and faxed it to several of the numbers on the list. WITHIN THE HOUR I had a response from Sally Jessy Raphael's show...
I received a call from the Phil Donahue Show the next day as well...
I am really a believer now."
Amy Tuter, MD, Sharon, MA
"Just a quick note to keep you updated on the continued success I'm having with your course:
My Valentine's Day...release got more press than anything I've done so far. I did almost 75 radio interviews (including WGN in the midwest - a MONSTER station).
I was written up in the following papers: NY Post (headline of Cindy Adams column), LA Daily News, Atlanta Journal & Constitution, Kansas City Star, Reno-Gazette-Journal (which gave me the ENTIRE column -- UNBELIEVABLE response from all over Nevada), Tampa Tribune, St. Petersburg Times, The Des Moines Register, Connecticut Post, The Charlotte Observer, etc.
Plus - 5 TV stations at least which showed my product and flashed my toll-free telephone number on the screen.
Jay Kamhi, President, Platypus Marketing
"For years I've watched enviously as my competitors have gotten super press coverage for their businesses while my company got very little. I waded through piles of books on PR and never passed up an article on the subject, but little of the advice made much sense and none of it worked.
Paul, Your material is a whole different story!
one of the many ideas you
shared helped me to create
a simple lead generation
system that nets me between $2,500 and $3,500 per month like clockwork and I've barely got going with it...
When I think of the misguided companies that spend thousands of dollars on "professional" PR advice, I have to laugh. They can get 100 times more value from your program for what amounts to pocket change."
Ken McCarthy, President of E-Media
"When it comes to getting free publicity, there's no one better at it than Paul Hartunian."
Bob Serling, World renowned marketer
"I just got your home study course yesterday. I've barely listened to the first two tapes and already have gotten results from your materials."
Don Enck, Tempe, AZ
"Anyone can become an authority on something and become a celebrity. Paul has the complete program to succeed."
Linnea Russell, Peshastin, WA
just had to write to say a very warm
I watched your DVD "How To Get $1M Worth Of Free Publicity" and followed the advice on the DVD and in your newsletter.
As a result I was interviewed on around 10 radio stations, 1 television station, made the front page of the local paper at least 3 times AND…
I now have a regular spot lasting for around 2 hours on 40 radio stations across Australia.
Your publicity secrets are genuine, hardcore gold.
How much would 40 commercial stations across Australia for over 2 hours cost?
I honestly don't know but my guess would be over $100,000 and I get this exposure regularly.
In fact they replay parts of my show giving me even more publicity.
And it all started with your press release formula.
Having spent money on both yours and Cory Rudl's marketing packs etc to help us grow our business www.sublimeaccessories.com we have now started our own business www.fixmybusiness.com.au offering online support for small businesses and guess what our biggest money making portion is: Writing Press Releases for others!!!!!!!! Amazing I have gone from having no idea to writing them for other businesses and receiving amazing results and feedback! Thank you.
work as a Marketing Resultant and
Success Coach for
entrepreneurs and the real estate industry. My friend in Scottsdale did
one of my/your releases for his business, which several "professionals"
said was ridiculous and he'd look foolish. He mentioned the Donald
Trump property that is supposed to be the most expensive ever, and
compared himself as an agent that focuses on Luxury properties in
On Friday, Feb 3rd, he called and said that the Wall Street Journal and Barron's are looking to do an article on him! Not to mention the several thousand visits his article got from Google News.
July (before I read your materials) I
posted a news release on PRWEB.COM
to promote an idea I had for a DVD about internet identity theft
I got four orders. Pathetic.
...and I thought I knew what I was doing.
After reading your materials last week I changed my headline to mirror a direct response headline (instead of a boring "professional" headline), changed the order of the paragraphs in the release to match what you said, and then resubmitted the release to PRWEB.com
So far 1210 requests for the DVD have been received. And the release hasn't even been posted for 24 hours yet!!!!
Thanks Paul for selling over 1200 copies of my DVD in less than 24 hours!!
Two weeks ago I sent you the first press
have ever written for your review. You kindly sent me a two page
critique with suggestions. I made the suggested changes and faxed out
about 50 press releases on Thursday.
I was the feature on today's PAUL HARVEY commentary!!! Believe it or not, they ran "exactly" what was on the press release and never even called for an interview. I had no idea I was featured until I called my voice mail box today at lunch and heard "your voice mail box is full ... no new messages can be accepted." I started returning phone calls and only then did I find out from a caller that I had been on this mornings Paul Harvey radio broadcast. Paul Harvey's secretary called a little later to ay their switchboard was flooded with calls because he didn't give out my contact information on-air. She said they had been giving out my number all morning and hoped "that it was OK with me!"
Man o' man, this stuff works!
Thanks again and feel free to use me as a reference.
Dr. Edward L. Paul, Jr.
Since I bought your stuff at Megabook Marketing in April of last year I've gotten about 30 plus interviews from radio, TV, newspaper and other avenues. It really helped me get started. It's a very good system.
I just received the press release manual for massage therapist. I love it! It opened my eyes to things I wasn't aware of. I'm writing multiple press release at the moment and I can't wait to tell you my future success stories.
wanted to drop you a line about the
incredible publicity I've gotten
with my new Napoleon Dynamite Talking Doll and pen. I've been in
NY Newsday (which in turn was syndicated to dozens of other papers
the USA), 2 pages starting on the cover of the Tampa Tribune, full page
the Cincinnati Enquier, last Sunday was two pages in the Washington
and a few weeks ago the AP did a story which went to hundreds of radio
stations all over the USA and Canada.
What's great is that they all show pictures of my products, give out my website address, and give me the credibility that I need for customers to want to buy off the site. In two weeks the Atlanta Journal-Constitution is doing something on us.
I've only given you half of what has been done with this product PR wise. There are so many papers that have run stories that I can't keep track of it!
How does this translate in dollars? I've sold almost $90,000 just in consumer sales on my site in about a month! Keep in mind, I have NO experience in consumer websites since I am only a manufacturer/wholesaler. These are all referrals from press article and links on radio station websites. So these numbers are pretty darn good. The big numbers come from wholesale sales to major chains which total over a million dollars right now!
I always tip my hat to the people who helped me, and you certainly did. Thanks again, Paul!
Jay Kamhi here, the mouse-man. Hope
you're doing great! Just wanted to let
you know some successes on the press front:
1. Jay Leno had my Mousinator Spice Mice on his show last night and played with it for about a minute.
2. A/P and dozens of others are running a story on my new Napoleon Dynamite Talking Doll and Talking Pen. I can't keep up with the response! See www.funtalking.com I think this might be my Brooklyn Bridge :-)
Paul, I wanted to let you
know I ordered
publicity materials recently and I have already gotten at least $2,000
(estimate) of free publicity.
Using your system has enabled me to distinguish myself in the crowded field of financial planning. I use reprints of the materials to further expand the use of the credibility and it is working.
Thank you very much.
Lomsdalen Wealth Management
Well, I was on
national TV again last
week and will
be again in the middle of June. The funny part is, I didn't know until
I woke up and checked my email. It's great fun to find you've made
several thousand dollars just snoozing.
Here's the story...
The Food Network was here last May and shot two different segments for their show, "Unwrapped". One is titled, Playing With Food" and the other is, "Food Anatomy". They're all about my goofy novelty products at SpecialEffectsCookbook.com, namely the Special Effects Cookbooks and the Eat Yer Face Gelatin Mold. The shows first aired last year during hurricane season here in Florida and blew a boatload of cash into my bank account. This is The Holy Grail for foodies.
Since then, the shows repeat and I never know when until I wake up and see all the orders. I just checked their website and discovered they will be airing the "Playing with Food" segment again on June 13 at 9:30PM, June 14 at 1:30AM and June 22 at 7:30PM.
Last Halloween, the local paper did a full page story on me that was teased the day before on the front page! I've got a cardboard moving carton full of other stories done on me the last few years.
I just wanted you to know how well one of your early students is doing and say thanks again for teaching me how to do publicity.
Just ONE press release has recently gotten me/my company written up in over 25 major publications, including FORTUNE, The Chicago Sun Times, The L.A. Business Journal, Smart Business, etc. etc!
Last Sunday we got one of
our authors a
full page in
the St. Paul Pioneer Press living section. Lemme see. Last time I
looked, their ad rate was running about $10,000 a page. Not bad. And
they mentioned Tyborne Hill at the very top of the article, as well as
in the article (which was the author's doing, but still).
That was as the result of a single fax. release "Schools Abuse Handicapped Kids Daily."
for the newsletter.
I followed your advice and had a one page article published by one of the largest farm magazine publishers in the U.S (I sell crop insurance). They adjusted my article to make it look like they wrote it which gave me great 3rd party justification.(plus the free page of advertising)
They mailed it to 170,000 subscribers who average $2 - 3 million in Assets. (If I would have mailed a letter to every subscriber it would have cost me over $60,000.
They added it to their website and are adding my website to their link pages.
We have been contacted by prospects that saw the article and we have mailed copies of the article to all or our clients. It changed the way everyone looks at our business.
And I have asked by the magazine to submit other articles in the future.
Crop Insurance Specialists
I'm living the life of my dreams and it is all coming together thanks to your program.
bought your program about a month ago
and put it to
work right away. I started a marketing co called Kurjata Marketing
group Inc. One of my clients is a vet clinic. Very innovative place...
I crafted a release following your formula and faxed it to the local media here in Edmonton AB. The phone began ringing the next morning. They were on all of the TV stations, 1/2 page pieces in the 2 daily papers, interviewed on several radio stations, and talked about throughout several days on other radio shows. Even one of the national papers - the Globe & Mail did an article. All totaled I estimate they got roughly $20,000.00 worth of free advertising for their clinic. It was great for their clients and exposed them (my client) to the power of publicity...
Thanks for teaching good stuff!
Greg Kurjata Marketing Group Inc
I love your work. My husband ordered your publicity package many moons ago. My first attempt at obtaining publicity landed my press release in a small biz magazine, which lead to around $700-$800 a month in increased sales for a long time. Absolutely fantastic!
I just wanted to "THANK YOU" for always taking the high ground and speaking the truth. Scare tactics, get rich quick schemes, and other scummy programs all turn my stomach as well. Your program is absolutely the best I've ever purchased - keep up the great work!
Thanks for your critique of
Restylane. After using your suggested changes I got coverage on the
major local news program (ABC affiliate) and a front page article in
the major Minneapolis (Star and Tribune) newspaper. Both included my
website and office telephone number!!!!!
Phones ringing off the hook, so far I've done about 25,000.00 in business from the two. Thanks a million for you expert help and guidance. Your systems are worth their weight in gold. I can't thank you enough.
Dr. Charles Crutchfield
I just took delivery of
5,000 of my
book, "Break Through the Noise; 9 Tools to Propel Your Marketing
Message". When I found out the delivery time of the truck going to my
warehouse, I put together a press release in my home town of Benicia,
California: Benicia Author Takes Publishing Career in Own Hands. I ran
a galley copy of the book to the paper and told the editor the truck is
arriving in 15 minutes ( I arranged with the freight company driver to
call 15 minutes out). Wow. When the truck arrived, the reporter and
photographer were on another assignment. my husband Willie shot an
entire roll of film (he's from New Jersey so you can bet his photos
were much better than the paper's photographer.
The reporter arrived just after I left, and caught up with me by phone. They ran the story Front page of the paper with the photo my husband took. 1/2 of the front page devoted to the story.
Also, get this. since I wasn't at the warehouse, Will gave them a tour of the facilities and now they are going to do a story on his building, which has a beautiful mural!
Your approach to free publicity is as easy as you say it is... and very profitable! Much thanks.
Dr. George Dempsey
My PR person sent me a
press release for
just after the seminar and because of Paul's great knowledge I could
see that her work was very weak. She is a big wig in the Children's
book Industry too. I won't mention her name.
Anyway, Paul should be teaching the pro's.
Lisa LeLeu Puppet Show Books
I followed your
course directives and had
tremendous return on my investment. I had feature article in the Pocono
Record Dec 1, WNEP TV News, Lehighton Times News. It was picked up by
the Pennsylvania AP and appeared in West Chester paper, Bucks County
(the Reporter), Hazelton Standard Speaker, Easton Express-Times,
Scranton paper, the Penn State college newspaper and many news related
web sites. If you search my name some of those web sites show up.
Thanks for your powerful products and equally powerful results. Hoping for more of the same.
Dr. Randy Nolf
Your newsletter is one of many letters I subscribe to, but is the only one I wait for with eager anticipation. And my waiting is always rewarded 10 fold.
one of your newest customers, and I'm
so glad I
bought your books and tapes. It's the best investment I could make in
getting my own publicity.
The information is GREAT, I've learned so much. I feel I've been floundering around in the dark all these years trying to get my own publicity, even though I've been People magazine.
I didn't really know what I'd done RIGHT, when I wrote my press releases, until your course showed me.
The best part is learning how to use the publicity to put money in my pocket. Otherwise, if I get into the media, it's just an ego trip.
Thank you, and keep up the good work, Paul.
a quick note to let you know that I
continued to use the strategies that I have learned from your Million
Dollar Publicity Program with fantastic results. As you may recall, I
forwarded to you, the front page news article from the Jacksonville
Times Union Newspaper, regarding the Alex Haley story - Haley Literary
Rights Sold to Jacksonville Investor.
Also, I have parlayed that into a new story, which just came out in the January 2003 issue of the Jacksonville Magazine - Jacksonville Magazine Features Real Jacksonvillian.
John A. Palumbo
I cannot tell you how much
I love your
what you have done for me and my career. I have gotten literally
millions of dollars of publicity as a result of the techniques you have
taught me. Last year I sent out a press release after speaking at a
conference. The result of the publicity was that my name was featured
in newspaper articles across the country… I have also been
the Canada A.M show and was featured in a half-hour show, The Things We
Do For Love.
I am not sure that I have received the most publicity of all your students, but I certainly have received my share.
Barry Lycka M.D.
I just got 4 pages including photos in Weekly World News! I know they are a tabloid but It is the BEST press anybody has ever written on any of my products in my entire life! We checked circulation and our source says one million but don't know if it's true. I'm in the December 3rd issue. I owe it to YOUR course. Thanks.
decided after the Chicago Sun Times
article that I
wanted to focus on the "fun" aspect of my dolls, rather than the
"controversial". Controversy gets you coverage but I wanted a story
that would promote the crazy, laugh-getting, "hot adult toy for Xmas"
aspect of my product since my purpose in life is to make people laugh
and feel good...not to bring them down.
So I sent out a flier showing people laughing and a press release humorously describing each doll and....WHAM! more press than I had before. Can't even list the dozens and dozens of radio stations across USA we've done interviews with. Penthouse is doing a story in their March issue on the dolls. Weekly World News called and said we're in the November 26 issue (probably next to a "UFO landing in Bigfoot Nest" story).
Anyway, I thought it was an interesting concept to create PR releases SECOND, and base it on one's PURPOSE which should be decided FIRST
Thanks for all your help Paul!
interviewed by Business Week online
this week - your information about telling vs. selling proved
I want to thank you for all
You really have no way of knowing
what a domino affect you have...
A couple of years ago a vendor (Don Sothman, inventor of the "popcorn fork" and owner of Sirius Industries - from which we purchased a box taping machine) was kind enough to share loads of information on PR. Much of the information he credited to you (at that time Dr. Piero, inventor of Dental Air Force, and I thought "Paul whooo?"). We subscribed to your newsletter, purchased a few Publicity Wizard press release mailings, wrote press releases, been faithfully sending them via fax or e-mail for a little over a year now and following your tips. When I started this process, I knew nothing about PR (I was a corporate trainer and process improvement facilitator in my previous life!)...
As a direct or indirect result of that fateful meeting with Don and introducing us to the wisdom of Paul Hartunian, we have had exposure in the following publications - that we know about (many media sources have published our press release verbatim, never told us, and then we found out when a sale comes in.):
Dr. Piero has been interviewed on these television stations...
TV 13 Grand Rapids, MI
WYLE TV Sheffield, AL
Fox TV - Pat Summerall Success Stories
TV 32 Albuquerque, NM
WOOD TV 8 Grand Rapids, MI
NBC Lee Stanley - Food for Thought
Dr. Piero has been interviewed on these radio stations...
Dental Air Force has appeared in these dental journals...
Dentistry Today Hygiene Products
Dental Products Report
Ortho Products Magazine
Contemporary Esthetics and Restorative Practices
Dental Air Force has appeared in these newspapers & magazines...
Grand Rapids Press
Grand Rapids Business Journal
Total Health Magazine
Child Care Information
Whole Earth Magazine
Hydraulics & Pneumatics
South Bend Tribune
Wbz4.com - Gadget Grrl
KTLA.com morning news - Emmett Miller
In addition, because of the PR, we have gotten into Lifestyles Fascination (a mail order catalog) which goes to 1.5 million subscribers each month.
I was never very good at math, but I think this amounts to hundreds of thousands, if not a million, dollars in advertising. We are seeing our start-up company beginning to grow.
Thanks again for all your information.
Air Force Inc
I just HAD to write you in eternal
finally kicking my behind into action. I've been a loyal subscriber for
some time now - and, like most, we never quite got around to putting
this stuff into action.
We just began a new campaign for a cool product that actually does something really good for the world (http://www.victorybracelet.com), and I wrote a (for me) carefully crafted press release.
My partner trolled the web and sent it to every Gannet newspaper who had an email listing. I paid $99 to have one of the online PR services distribute it.
24 hours later, this -
We're also on the front page of the business section of today's LA Daily News, and the writer put the story on the national newswires, so I expect more stories in the weeks to come.
We're pretty happy with the results (that's an understatement). Actually, we sell a novelty adult-oriented (sexy, but not porn) tape, and my partner ended up doing 600 radio interviews for that product last year - as well as Sally Jessy Raphael twice, Maury Povich three times, Cristina, The Man Show, and a few others I've since forgotten. I just don't want to mix patriotism and adult entertainment - our prime demographic for the patriotic stuff is 180 degrees off of the other material(!).
Another article about the bracelets will also be appearing in the Albany paper tomorrow, and we're currently working on getting testimonials from politicians and prominent Americans.
Please pass my thanks on to Paul. I just re-read all the material in the book, and realized how much I've already forgotten!
So - Thanks again, Paul - I'm a lifetime convert.
I thought you would enjoy a success story with your system. I am a St. Louis resident and I faxed a press release out last night after the game to all local media contacts and a few of the 24 hottest. So far this morning I had an interview with Fox 2 news that will be on the air at 5 and 5:30 tonight.
Dr. Brad LaGarce
Just thought I would drop
you a line and
that David from Wireless Press just called. We had a short conversation
while he was interviewing. I kept in mind that he was testing me to see
if I could take the 'heat'. At the end of the conversation I asked him,
What happens from here? He told me he would write it up, send it to me
and send the story to 800 media outlets WORLD WIDE. He asked where I
got the contact info and I gave him your name. He said you were a very
Thanks Again. This stuff is INCREDIBLE!
I have purchased many marketing program's in the past promising all types of support and service. I must say that your program will be a great asset to my life insurance business. It is truly nice to see the amount of dedication, assistance and your willingness to help your students to learn how to become truly successful in their lives and businesses using your publicity program.
I received your course last week. Wow. I''ve purchased many money making courses in the last few years. This one has to be my best one yet. Lots of facts and get-off- your-butt-and-do-something information. Lots of things I can sink my teeth into. (Not just a bunch of puffy theories like the others.
I sent out my first batch of press releases - just under 20 and had my first newspaper interview complete with photos! Hard to believe that only one press release with your system made such a difference. Thanks for your wonderful home study course. This is really fun!
I simply can't thank you enough for what you taught us that day at Dan's boot camp Paul. And your fantastic critiques and also your newsletter. I'm getting the hang of this and it is starting to work! Very exciting.
Wayne G. Springer
want to let you know that the publicity
been an incredible God-send for my business. Upon receiving it, I read
through it several times but did not put it into practice for about a 6
month period because I was not sure at that time whether I would shift
gears into something else more in line with my value system. When I
finally made that shift and applied your publicity principles, my
practice took off like a rocket. I went from just "dabbling" and doing
solely pro-bono work for visibility to over $10,000/month within 3
months, and I'm looking at at least double that during 2000.
Thank you, thank you, thank you.
— Thank you so much for
your outstanding Publicity System!
I've studied it voraciously over the last two weeks (after finally working up the courage to actually order it! :-), and your work has helped me define and understand my niche markets more clearly than I ever did before. *Thank you*.
Noah St. John
Rock! If nobody has told you that yet
today then let me be the first.
I loved your workshop at the super conference in Las Vegas. Looking forward to working with you to get MUCHO Publicity for FREE!
My nonprofit is tiny (2.5 FTE). We created a different approach to addressing preparedness for the most vulnerable people in our communities and by using many of the techniques you shared, we are getting noticed by funders, government officials and decision-makers. Variations of this email have gone out from several agencies and we if a few more people sign up, we will be their most successful broadcast of this series.
What product or service do you have that the media would be interested in?
I'd love to have you be the next success story. But you'll never know unless you try!
willing to make you as wealthy and as famous as you'd like.
But you have to take the first step!
Hope, NJ 07844